Organic rankings on Google are determined by an algorithm that takes into account various characteristics and SEO metrics -and these are your ranking factors. This is different from paid results, which come from PPC advertising. When talking about search, we use the term “organic” to refer to search results that are unpaid. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page). So what are those ranking factors and how can you optimize your site for them? Read on to find out.
SEO is the practice of getting a website to align with Google’s ranking factors. And most of them do not go past the first page of results.Īnd it is for this reason that SEO, or search engine optimization, is a multi-billion dollar industry. Not even to family and friends at this point.
Where’s the first place people go when they need an answer, idea, product, or service? Not to the Yellow Pages.
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